Recover anonymous carts you’d normally lose.
Friction persists anonymous carts for months using server side storage, lifting revenue 5–20 % without any extra code required.
The Anonymous Shopper Problem
Your store is losing sales from visitors you can't see.
70-80%
Of traffic is anonymous
10 Days
Is the lifespan of anonymous carts
5-15%
Of revenue slips away due to anonymous carts getting deleted
Shopify deletes Anonymous carts
Anonymous carts vanish 10 days after creation. Yes, 10 days after creation & not even 10 days since the last update. Friction keeps them alive with no code.
user
Cart created
User visits & updates cart
Without Friction
Shopify deletes cart
User returns & cart missing
With Friction
Shopify deletes cart
Friction restores it
User returns & cart intact
Checkout
user
Cart created
User visits & updates cart
Friction
Shopify deletes cart
User returns & cart missing
Shopify deletes cart
Friction restores it
User returns & cart intact
Checkout
Why carts vanish?
Carts can vanish for a variety of reasons. All of these lead to revenue loss.
Shopify Auto-Delete (Day 10)
Shopify wipes every anonymous cart exactly 10 days after it was first created - even if the shopper updated it the previous day. Nothing in the admin lets you change this.
Apple Cookie Purge (~Day 14*)
Apple's Intelligent Tracking Prevention caps storefront cookies. On iPhone, Mac & iPad they’re cleared in ±14 days, erasing the cart.
Privacy Tools & Extensions
Ad-blockers, Brave Shields, and Ghostery often block or delete cart cookies the moment visitors leave your page.
User Clears Cookies Manually
Nearly 1 in 5 shoppers wipe cookies after a purchase, instantly orphaning any cart they’d built earlier.
Friction stores the cart on our own server, outside the browser - so none of these events can erase revenue you’ve already earned.
*Apple’s official cap is 7–14 days depending on the ITP version and user behaviour.
*Shopify’s cut-off is 10 days from cart creation (Yes, from creation & Not from last update), documented in their Storefront API.
How Friction solves it
Using server-side storage, smart fingerprinting, instant restore & smart nudges. Friction is built for privacy and performance.
Server-Side Cart Storage
Friction captures every cart and stores it in our own edge server the moment it’s created. This is done outside the browser & outside Shopify. No cookie? No problem.
Privacy-Safe Device ID
We fingerprint only where cookies die fastest (Safari/iOS, Brave). No third-party cookies; fully GDPR-/CCPA-ready.
1-Click Cart Restore
When the shopper returns, even 12 months later, we rebuild the cart silently before the page loads. Zero code on your end.
Smart Incentives & Exit‑Intent
Optional discount nudges + email capture convert the restored carts while respecting privacy.
Outcome: Your shopper sees the cart they expect, you capture the email & the sale, and everyone leaves happy.
Know exactly how much
revenue Friction is adding.
Your dashboard updates in real time - no spreadsheets, no guesswork.
Live impact
- Carts Recovered0
- Potential Revenue$0
- Actual Revenue$0
ROI Calculator
See how much extra revenue Friction can generate for your business.
Extra Revenue Recovered
$4,620 /mo
Friction App Cost
$159 /mo
on the Growth plan
Friction pays for itself in 1.0 days.
That’s an ROI of 2806% on your current traffic.
*Based on average recovery of ~12% across Friction merchants. Actual results vary 5–20% depending on traffic mix.
Loved by high-growth merchants
Friction is already helping stores of all sizes turn anonymous shoppers into revenue.
“
Friction recovered 23% more abandoned carts in our first month. The device fingerprinting works flawlessly on iOS Safari.
E-commerce Director, Major Home Furniture Provider, USA
“
Finally, a solution that identifies returning customers even when cookies are blocked. Our conversion rate jumped immediately.
Founder, Consumer Electronics Store, USA
“
The exit-intent email capture is incredibly smart. We’re capturing 41% more emails from anonymous users without being intrusive.
Marketing Manager, Apparel & Fashion Brand, UK
“
This app paid for itself in the first week. The ability to recover carts that would otherwise be lost is a game-changer for us.
Owner, Streetwear & Apparel Niche, USA
Privacy-First by Design
A device is Fingerprinted based off of parameters such as device hardware, software, browser characteristics etc. No personal information is used. Anonymous users stay anonymous.
No PII Stored
We never collect any sort of personally identifiable information.
Device IDs Hashed
All identifiers are cryptographically hashed and anonymized.
GDPR & CCPA Ready
Full compliance with global privacy regulations.
Flexible Pricing for Every Business
Find the perfect plan to suit your needs.
Want a customised plan? Do reach out.
Starter
- Up to 10k visitors
- Overage: $0.006 per extra visitor
Growth
- Up to 25k visitors
- Overage: $0.005 per extra visitor
Scale
- Up to 50k visitors
- Overage: $0.0045 per extra visitor
*Overage charges are optional; auto-upgrade or throttling available in settings.
Not sure which plan is right for you?
Run our ROI calculator to see how much Friction can increase your revenue.
Calculate Your ROIPricing FAQs
From the blog
Actionable insights for Shopify merchants.
Ready to recover your anonymous carts?
Join tens of Shopify merchants who've boosted their revenue with intelligent cart recovery