Focused apps for Shopify merchants

Less friction for potential buyers.
More friction for suspicious ones.

Friction Restore keeps anonymous carts saved and brings available items back when guests return to an empty cart. Friction Limit rejects recognized repeat discounts before payment, so shoppers can still choose to buy.

Explore our apps Book a demo

Two focused Shopify apps. Use one or both.

GUEST CART2 items · $122

Linen overshirtBlue · M · Qty 1$88

Canvas toteNatural · Qty 1$34

Saved securely

A LATER VISITOvershirt + tote · $122

When the returning guest is recognized

Continue to checkout

Friction Restore · Available on the Shopify App Store

Their cart disappeared. Their purchase can still continue.

Restore brings back eligible guest carts so shoppers can pick up where they left off, with the main item and chosen add-ons ready to review. No login or email needed.

Saved on our servers
Restored automatically
No storefront redesign

Explore Friction Restore

EXAMPLE · A RECOGNIZED RETURN

First orderalex@email.com

Later attemptalex+new@email.com

INDIVIDUAL CODEWELCOME20One use during the 60-day window

CAMPAIGN FAMILYHELLO20 + FIRST20One shared use during the same 60-day window

Recognized repeat discount rejected before payment

Friction Limit · Shopify listing coming soon · Demos available

A new email shouldn't mean another welcome discount.

Friction Limit connects sessions, phone numbers, and account addresses to enforce your offer rules before payment. Monthly plans start at $19; Advanced adds device fingerprinting with usage-based pricing.

Individual or campaign rules
Phone & address matching
Real-time enforcement

Explore Friction Limit

Choose either app, or both. Each has its own subscription.

The Friction approach

Put friction where it helps your store.

Help shoppers continue where they left off, and keep your promotions working as intended.

For returning shoppers

Remove the work of rebuilding a cart.

Keep the choices they already made within reach.

FRICTION

For repeat discount use

Add a check before repeating a discount.

Keep the promotion inside the limits you planned.

Before you choose

Three practical questions.

Do I need both apps?+

No. Restore and Limit are separate Shopify apps with separate subscriptions. Start with the problem costing your store the most.

Will Friction replace my storefront or checkout?+

No. Restore works with your existing cart. Limit applies supported discount rules through Shopify checkout.

Can I walk through my store before choosing?+

Yes. Book a demo and bring your store URL, cart setup, discount rules, and expected traffic.

For Shopify merchants

Keep shoppers moving.
Keep offers on track.

Explore the app your store needs, or walk through both with us.